About

MY BELIEVES IN SHORT

I am a curious human being. Loving to take on new challenges, fixing and improving things. I believe that we live in a world of constant change and that what has made us successfull might not be the right solution for future success. I am a continous learner and disrupter in a positive sense. Change and improvement starts with the human being and only works by having her and him at all times in focus.

Having worked for global power brands in international organizations in Europe as well as in Far East I am a strong believer in consumer centricity. I believe that however good the idea of a brand or a service is it will only work if it is resonating with consumers - being human. It all starts with a need, it is being fueled by aspiration, continues with the experiences in buying, using and will not at last end long after consumption. Learning from consumers and using new technology to get ever closer is a challenge as well as one of the biggest opportunities we are currently facing.

Culture and values are of high significance for humans both as concumers as well as colleagues. Authenticity of brands and their honesty cannot be undervalued.

Not falling into routines and being open and receptive for change is the key for future success and to fight obsolecense.

And at very last I do believe in the strength of diverse teams. Discussion and exchange is something good.

Alexander Schwieger

Managing Partner

CULTURE

Culture and values are of high significance for humans both as consumers as well as colleagues. You can't just proclaim a culture but you have to live it. It does not start on a white piece of paper but with the people you are working with. Purpose and culture are highly interwined and knowing why you do something often helps in strengthening the engagement of co-workers, partners and consumers.

BRAND

Authenticity of brands and their honesty cannot be undervalued. Brands are lightposts for consumers. They help guiding them in an exceedingly complex world to make decisions. Brands have responsibilities. There is a clear corelation of trust and brand strength. Do not overpromise. Do not hide or lie to your consumers. The relationship between a brand and a consumer is as fragile as human relationships.

INSPIRATION