We believe that sharing ideas has a multiplying effect. Hiding and being super secretive about projects in todays world is nonsense. As everybody has access to the same data and trends you should go out, talk, test and share. Collect feedback and improve your concept. Reduce the BETA-shock and launch already improved products and projects.
Why do we still use umbrellas. The umbrella has been a revolutionary concept most probably developed in China more than 2000 years ago. It has been further developed and seen an evolution. BUT similar to many categories there has been very little "R" in the evolution. We love trivial and commodotized categories as they offer a significant amount of "R"! Some of the most successfull businesses, brands and "entrepreneurs" have done nothing else than disrupting and "R"-ing the industries they are active in.
FOOT
Healthy feet matter. Although we hide them all day in uncomfortable and unhealthy shoes we believe feet deserve more. We bring pedicure to the next level with a series of devices and care products.
BEAUTY & VOICE
Digitalization has brought voice into new territories. After winning the kitchen and living rooms we bring voice into the bathroom. "Mirror, mirror on the wall..." - we make it real! Look out for a beauty industry disruption!
MALE SHAVING
Define male shaving. Is it blades or an engin? Is it dry or wet? Is it in the face or on the chest? Or further south? After all the industry has overslept reality we help to develop a holistic male shaving concept. Grow it, trim it, cut it!
phone:
+49-175-5684183
+ 1-914-491-0980
coordinates:
53° 33' 3.906" N 9° 59' 37.255" E
40° 42' 59.99" N -74° 00' 0.00" W
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