Services

CURING AND CARING FOR BRANDS

DETAILS

Building and re/positioning brands is an art. However, it is an art which can be measured. We believe that brands are build on trust and unique propositions. Good branding is more than storytelling. Branding has never been more important and never been more challenged by technology and trends.

We have a holistic branding approach bringing the consumer to the table at real time. We constantly test the health as well as the attractiveness and relevance of brands. We also build and incubate new brands and market or sell them to manufacturers, retailers and start-ups. We support, foster and strengthen brands and concepts which have lost some appeal and strength. Consumer brands are our core competence. However, we do not stop at the brand. We support on the full value chain from brand, product concept, design, portfolio, pricing, communication, channel and sourcing. We are not classical consultants supporting from the distance but we go straight and deep into the machine room of our clients supporting hands on.

Besides consulting we offer a foster care for brands which currently might have an owner but not a home. We incubate brands and constantly develope new brands, concepts and innovation.

EXISTING BRANDS

We help and constantly search for existing brands which have lost appeal, which have aged and might need some adrenalin. We love to turn, polish and rejuvenate brands and make them fit for todays as well as tomorrows challenges.

EXISTING MARKETS

We dive into existing markets and find new playing fields for new brands as well as new territories for existing brands. Brands often do have a stronger opportunity in going deeper in existing markets vs trying to penetrate new markets.

NEW MARKETS & NEW BRANDS

Entering a new market is like developing a new brand. What is the benefit of bringing an existing brand into a new market? How do you leverage your existing branding and how do you "re-incarnate" an existing brand in a new market? We help you.